https://www.youtube.com/watch?v=P3ftZ0e4VYU
Nearly all the big fast food chains have wacky commercials that grab your attention. Whether it be over the top reactions to the food, catchy music, toys, rewards, special deals that come with the food, or just something notable, fast food ads want your attention and want you to be hungry for their product. I viewed on YouTube, a Wendy's ad for a new deal that they're offering, a great example of fast food advertising. The ad in about 15 seconds empathized points such as
"That's a deal so good it should not exist." "Limited time only, its still here." The ad makes it so that when you watch it, you want to buy it before its gone, instant gratification is also present in almost all fast food ads as well. Its easy and cheap do it now, in this case it was four types of burgers for four dollars. The ad towards the end uses a bit of humor by saying the deal was so good it shouldn't be possible, "just like how owls turn their heads all the way around." This makes a humorous connection with the consumer so that whenever they think of Wendy's, they see a good and funny character persona for it. The last thing I noticed was that the food was obviously digitally enhanced to look better and that there was upbeat happy music in the background, suggesting that the product will make your life that much better. Most fast food ads follow this pattern today of advertising amazing looking food, happy music, sometimes humor, and almost always the limited time offer deal is placed.
Saturday, April 29, 2017
Week 2 (One Story, Two Sources
This Saturday on the 29th, thousands in Washington march to protest against Trump's use of fossil fuels and his administration's ignorance against global warming. I looked at this story on two different news sites, CNN and Huffington Post. Both news sites cover on this story are similar but there is an obvious bias and more use of emotional appeal in CNN's cover, while the Huffington Post uses more a authoritative and credible tone.
CNN starts with an overview of the situation, telling the audience what the march is about, why, and what protesters want. They also include images from the march as well as comments. CNN also uses numerous times throughout the article that the celebrity Leonardo DiCaprio marched along side other protesters. This use of eathos makes the article more credible as we see famous people supporting the cause. CNN also recalls past protests such as the Women's March, protests against the travel ban, and protests against the Trump Care act. This is done to show the liberal movements and successes, prompting the audience to conclude that all the liberal acts will succeed and are just causes.
The Huffington Post offers a detailed overview of the situation similar to CNN's. Both news sites use tweets from protesters, images, and commentary to support their argument. While subtle, Huffington Post does seem against Trump's cause, quoting others support for the betterment of the Earth through stopping global warming and also using Trump's tweet about fake media (which would include Huffington Post) to make it so that Trump's words contrast against the positive commentary offered. Huffington Post's article has a more logical tone instead of appealing to emotions like CNN did.
In conclusion both news sites are most likely against Trump and covered the story similarly, the main difference being CNN wanted its audience to feel more against Trump while Huffington Post does a better job of just reporting news as well as offering logical ideas towards climate change and why its bad for everyone.
http://www.cnn.com/2017/04/29/us/climate-change-march/index.html
http://www.huffingtonpost.com/entry/climate-march-2017_us_590371e1e4b0bb2d086e12ff
CNN starts with an overview of the situation, telling the audience what the march is about, why, and what protesters want. They also include images from the march as well as comments. CNN also uses numerous times throughout the article that the celebrity Leonardo DiCaprio marched along side other protesters. This use of eathos makes the article more credible as we see famous people supporting the cause. CNN also recalls past protests such as the Women's March, protests against the travel ban, and protests against the Trump Care act. This is done to show the liberal movements and successes, prompting the audience to conclude that all the liberal acts will succeed and are just causes.
The Huffington Post offers a detailed overview of the situation similar to CNN's. Both news sites use tweets from protesters, images, and commentary to support their argument. While subtle, Huffington Post does seem against Trump's cause, quoting others support for the betterment of the Earth through stopping global warming and also using Trump's tweet about fake media (which would include Huffington Post) to make it so that Trump's words contrast against the positive commentary offered. Huffington Post's article has a more logical tone instead of appealing to emotions like CNN did.
In conclusion both news sites are most likely against Trump and covered the story similarly, the main difference being CNN wanted its audience to feel more against Trump while Huffington Post does a better job of just reporting news as well as offering logical ideas towards climate change and why its bad for everyone.
http://www.cnn.com/2017/04/29/us/climate-change-march/index.html
http://www.huffingtonpost.com/entry/climate-march-2017_us_590371e1e4b0bb2d086e12ff
Friday, April 21, 2017
Current Relationship With Media (Week 1)
Media surrounds us on a daily basis, through the TV, internet, and in print. The messages that the mass media sends to either buy products or support a certain cause can go influence us without us even noticing. The main form of media that I experience is in advertisements. I find them very annoying and try to avoid them if I can, but the reality is that they’re everywhere. While I might not really need a certain product, I still feel inclined to buying it after seeing it so many times.
TV especially has many well thought out and deliberate ads. Ads for medication talk about the side effects, which most of the time are worse than the actual disease, fast enough so no one pays attention but rather focuses on the sunny video with upbeat music. Cars ads glorify their product to an extent where you might think buying one will grant you eternal happiness. Fast food ads look great on screen then when you go buy the food it looks nothing similar to what you saw in the ad and was hoping for.
Eventually media worked itself into my life where I don’t notice it anymore and accept it. YouTube and music especially control a large portion of my free time, entertainment now can be found online or with electronic devices. I would say that my current relationship with mass media is that while I try to not be controlled by it, I still am affected and at least try to deal with it instead of being bothered by it. Media can be entertaining and exposing people to new ideas, however some people can be heavily influenced by media and their perceptions and views can change.
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