YouTube Suggested Ads and Videos

It may already be obvious, but YouTube caters to its audience through ads and suggestive content. However what is impressive about this is the timing and predictability of YouTube. YouTube can suggest related videos to you through category or tags, but more than often you may be drawn to a new creator. This creates a cycle where you continue to find new things that interest you so you're on YouTube for long periods of time. YouTube's audience today is especially big, with so many different companies and creators supporting their product on it, nearly everyone has seen the YouTube logo.

When you watch a video from your creator that's sponsoring a product, the product will appear on your screen as promotion. Same thing happens when you watch a certain type of video that centers around an object. When I watching a video on guitars, an ad for picks came up. We may choose to ignore these messages but they do have an effect on us eventually. Without evening knowing it we may start to think a certain product is better than the rest and buy it just because we see it so often. When watching YouTube, you're guaranteed to see at least one ad every few videos.

The suggestive content that shows up on your recommended page is also timed. Similar types of videos that may grab your attention are shown, and there's a pretty good chance that you'll watch at least one of the videos that YouTube suggests for you.

Overall this advertising technique is fairly simple, one could argue that YouTube is just giving what the viewers want to see, but what if we want to see these ads and videos because we're shown them all the time?

Modern Rap Influence

Looking through some of the most popular rap songs today, I've noticed two categories of rappers. The first is the one hit wonder rappers, who are famous for a short period of time for one or two songs that then die off to be replaced. These rappers usually become famous through other, more famous rappers who find or add into their music, or become famous through YouTube or other forms of media. The second category of rappers are the rappers who've become popular for a longer period of time. Their content is regularly released and you may see from them in the very least once a year. These rappers dominate the modern rap culture of music.

So, what do these rappers actually rap about in their songs? Sometimes a listener may be drawn to the beat of song rather than its lyrics. Some may like a certain rap song just because a popular rapper (2nd category) made it. However, most of the modern rap songs I've heard, are heard to get the real meaning to unless you repeatedly listen to it or search the lyrics up online. While the rhythm and melody of the song is important, the arguably more important half are the lyrics. Which used to be the case a while back, say up to the mid 2000s, as evidenced by trends. (Also around the time where media had greater power and influence on the younger generation.)

The songs I've looked up that are trending on the radio usually include lyrics about drugs, sex, women, money, and other pleasurable luxurious activities which could come from being a rapper. Of course there are songs that have a deeper more complex meaning, but the amount of those types of rap songs has been steadily decreasing. I've noticed that a good beat can be all it really takes to top the charts, no one will really pay attention to the lyrics even if they are absurd as "eating the booty like groceries" (Post To Be). So what effect does this have on the people who listen to these rap songs? They may be more violent, aggressive, rebellious, greedy, misogynistic, and overall think that the lifestyle depicted by either the rapper or their songs is the lifestyle one should aim for. A more recent popular song "Bad and Boujee" has lyrics such as "Courtside with a bad bitch (bitch)
Then I send the bitch through Uber (go)" and "Introduce me to your b-tch as wifey and we know she sluttin' Broke a brick down, nutted butted, now that n-gga duckin". We can see from these lyrics that the artist depicts having sexual relations with women, then leaving, and being violent towards others. Why was this song so popular? Maybe because of the catchy melody and chorus, and of course because it promotes a lifestyle that places you on top, if you act a certain way of course.

However not all rap songs are like this, it just seems that thoughtless, easily to consume rap music is more popular than songs with deeper meanings. That in turn can cause the listeners to promote the one or two lines that they understand from the song because they enjoy it.

Access Hollywood's Issue (Miss Representation)

 I really hate this show, its as bad as MTV is. Access Hollywood is meant for easy consumption, you don't have to think to watch it. (Although if I watch it for longer than a 15 minutes I'll begin to get suicidal.) To summarize what it is, the show makes you care about celebrity problems. Such as what color of car should this person get and did she really gain 10 pounds in two weeks? Access Hollywood reinforces stereotypes on the "perfect" person and makes it so that whenever celebrities do something remotely human, they're bashed.  The main target audience for the show are people who like to gossip and talk about meaningless things to pass time. Access Hollywood knows that its viewers are normal people who are also very easy to market to in terms of beauty products, clothes, trendy items, etc. A single episode is pretty much a long advertisement for products, other shows, and magazines. With advertising techniques such as plain folks and autonomy, its not hard to see why people love it. Miss Representation, a recent documentary that we watched in class, mentioned Access Hollywood and described it as a constant stream of perfect images for young girls. Even the "news anchors" for the show dress as "perfect" as possible to enforce the idea onto its viewers that they need to look a certain way to be recognized and powerful which is further supported by the men on the show, which act similarly to the women who discourage certain traits of other women. 

Miss Representation Reflection

After seeing the film Miss Representation, my awareness of the popular media's portrayal of women to both women and men increased. Sometimes something becomes so regular as we see it or experience it that we take it as a norm. The film brought my attention to the normalization of the "perfect" women as well as the way the "perfect man" is supposed to act or treat such women. Many of the issues presented seemed more present and real as I saw not only young female students and adults talking about their issues, but also the input from more powerful or recognizable backgrounds. The political section of the film also made a lot of sense to me as I connected the previous things I have seen. Such as many TV politicians being old white males such as Bill O' Reilly. The comments that such people make on women and politics help set the bar for the normalization of women themselves. When I really thought about it, there aren't many female or diverse politicians currently that we see on a regular basis. This brings about the assumption that women don't want to take part in such jobs that are seen as meant for men, and that the media is just giving out what people want. However I see the real issue is that media's portrayal of women make it so that younger females think its taboo to hold primarily male jobs. The film was made in 2011, so some of the information is either outdated or not relevant any longer. I think the documentary focused too much on one perspective instead being more open to ideas. What could've made the message a whole lot stronger was having men influenced by a certain view by the media being interviewed and questioned. The main speakers of the film were women and men oriented to the cause, however the film didn't go find those types of people who were part of the problem. Still I found that the documentary was right on a lot of issues and certainly brought my attention to them.

The Merchants of Cool Reflection

The Merchants of Cool gave a deeper look into how teenagers are marketed towards. I found it very interesting that some of the same techniques are still used today. Hip hop and pop music have an especially strong influence on many teens today, radio stations that are catered towards genres like this are played over and over in shops, festivals, some restaurants, etc. I've noticed that some bigger brand stores play certain pop songs so that you may associate that store with a particular song. Upcoming movie or show trailers usually also play popular songs to hype up their product. One thing from the documentary that stayed with me was the idea that all the marketing towards teen is done because we want it to happen. Which may be true to an extent since many teens are easy consumers and think similarly. A certain group of people would like a certain artist and see them as the best thing ever, that makes it easy to sell products where the artist is associated with it. Even a product that is seen with a lot of people can become popular, such as fidget spinners. Half of the people who buy the product probably don't even need it but their need for autonomy makes it easy to market it to the masses. Since the definition of cool is constantly changing, teens will keep going for the next thing that all the other kids have. However there is the other side of the spectrum, teens who want to be unique and stand out. Some achieve this by liking things that are older or not as popular, of course eventually even this becomes available to everyone so these types of teens have to keep bouncing around. So what is "cool", do teens make it, or does someone else make it to market towards teens?

Jimi Hendrix's Influence on music

In one of my recent posts, I mentioned a rock guitarist form the 70's named Jimi Hendrix. Jimi is regarded as one the best guitarist that ever lived, even being able to play with his teeth. Jimi's influence on music in general has spawned over several decades. The reason why I mention him now, is that since I've started listening to some of his songs, I've noticed that the internet is swarming with his references, videos, and commentary on him as a musician. Why would someone who has been dead for over 30 years be so relevant in todays media? I've concluded that since he was just so good, he left many in awe and aspiration to be musicians. Last week I visited the library and saw a new children's book on Jimi. It told of his childhood, drawn in a typical children's book story style and with simple detailed text. Why would someone write a book, a children's book on Jimi in 2017? Probably to introduce the next generation of kids to music and some musical geniuses of the past. Later that week I saw multiple videos on my feed for YouTube that were about Jimi. There was a video explaining why no one can ever replicate the sound he made with a guitar, multiple tutorials on some of his favorite chord progressions and techniques, and a short film story about when he was the opener for The Monkees (another old band). What surprised me about this is how much new media there is on Jimi and stories that others had had with him. Considering how old Jimi's music is in today's society where songs get consumed by the masses and are forgotten after a month or two, this is amazing.

https://www.youtube.com/watch?v=DI0RrL0R6rY

Perfect Blue

 Perfect Blue is a animated horror movie released in 1997. I chose to write about the movie because of its increasing relevance of message in today's society. The movie is about a pop star named Mimi, who is tired of being a pop star and tries to become a young actress. However the persona that she made for herself as a pop-star is broken, and with that comes disappointment from her fans, one of which is a obsessed stalker, who sees Mimi as an object, not as a person with a separate life from her own persona avatar. This leads to the stalker becoming increasingly violent towards those who support Mimi's acting career and actual real life character. However there is also a supernatural twist, the persona that Mimi made for herself comes to life, and eventually there isn't telling which scene is reality and fiction as the personas interact with each other. Scenes that seem real will be fake, such as sleeping being part of a TV show. This all concludes to the idea that the personas we identify online and in person, can interact and cause illusions among us. This is more prominent today as nearly everyone has at the very least one social media account, before thing such as FaceBook and Twitter were made, the only real personas the general audience could interact with were celebrities, but now in our own right, everyone is a bit like their own celebrity with everyone having a small gathering of followers online. So what is the effect of having multiple personas for everyone with access to your persona do? It may change the way you are perceived, no one wants to be perceived in a negative light, that is why we all put so much time into our online accounts, to look as interesting, fun, and better than we actually are as possible.

Papa Murphy's Ad

https://www.youtube.com/watch?v=AK0A_IXb98Q

There's a new ad for Papa Murphy's Pizza, which features a play on Murphey's Law, which states that anything that can go wrong, has a chance of happening. The ad opens to two children wreaking havoc onto their home, which then their mother will have to clean up. A female voiceover then states that "when life gives you ingredients for chaos, chaos will happen", which compared to their Papa Murphy's Law, a clever play n of words. They then introduce their version of the law, which advertises fresh ingredient pizza, that can solve chaos and satisfy hunger. This establishes a humorous and clever tone for the ad, if the consumer got the reference, then they would be interested in the brand and perhaps form a funny man persona for Papa Murphy's. There is also dramatic music in the background as the two children wreck the house, however when "Papa Murphy's Law" comes along, the music is stopped, giving a sense of order and peace when the pizza is shown. This is done two times to emphasize the point of chaos contrasting against delicious pizza which is described with good connotative words such as "fresh" and "not from a bag". Last, the ad cuts to a new promotion for a all meat pizza, bribing the consumer with messages such as "now with even MORE meat",  "only 9 dollars", and "signature pizza (which comes off as original and classic)". The audience the ad tries to reach, not only by being put on YouTube, the radio, TV, etc. (I've seen this ad around many times) but also featuring young children, are mostly parents. The idea that buying their pizza will make your kids enjoy their food, but also stop breaking things, and saving you money as its only 9 dollars, would be appealing to a parent who doesn't have a lot of time on their hands to feed their kids.

Prince Roger Nelson

My favorite artist is Prince, he played a variety of music such as funk, pop, folk, blues, and rock. I like Prince because his sound is weird and recognizable. His body of work was captivating to me, how someone could play music so distinct able and awesome is the reason why he's the best guitarist to me. Recently I came across Jimi Hendrix, a 60's guitarist who also played blues and rock oriented music. I did not "get" his music at first, only after listening two or three times did I begin to like his music. The vibe I got from him was the same as Prince's, after a bit of research I found that Jimi was one of the major influences for Prince. This made sense as Prince can be seen a artist who incorporated many outside influences into his own work and style, to form a unique sense of music that was his. These influences varied from who you asked, Jimi, James Brown, Stevie Wonder, and Earth, Wind, and Fire were some of the many artists who made Prince's style so addicting and complex. This element is one the two that made Prince one of the best guitarists after Jimi. The second element is the persona that Prince made for himself. Outgoing, flashy, and extra would be good words to describe how Prince played and acted. In short, he was very noticeable. Although Prince took a step down from his character after the height of his career and his religious conversion to a Mormon, his musical influence still reached out all over the world. Prince has influence on music, especially rock, forever. That is why Prince Roger Nelson is my favorite artist of all time.

TV News and Ads

Most days I have the TV with the local news channel on. I've stopped listening to news because it bores me but I've noticed more as I've watched the news, that there seems to be less actual news. There has been more ads that take place between each segment, which usually lasts around 1-2 short stories before cutting to sponsor ads. KCRA, FOX40, ABC10, some of the main channels for Sacramento, are excellent examples of this. I've also seen more that stories that seem more depressing and serious, are dealt with quickly. Happy local stories is what is shown more often, with better coverage as well. I've concluded that these news channels have done these acts because they want a higher number of long time viewers, and of course greater profit. The ads that are shown after about four minutes of news (which sometimes I wonder if can be called news at all) rake in revenue money for the channels. The shots of happy people living their perfect lives are shown to keep viewers interested and make the program enjoyable. Humans tend to not like sad, dark, and depressing news. No one would be glad to know one day that the neighborhood next to them had a killing or that people on the other side of the world are dying because of some outbreak of disease. The more we isolate ourselves from the world outside ours, the more content we are. These news channels know this, and take advantage of some people's ignorance. After all would you rather hear a story about lawnmower racing in the downtown area or hear about the guy who killed his family last week in the street across form yours? Of course not all channels do this, some do try to find a happy medium of good and bad stories, covered based on their importance or at the very least, equally. Not to say that happy stories are bad in any sense, but if there is a story on how Trump eats KFC with a knife and fork above say, something on an outbreak of HIV, I would like to know the HIV story because that actually might affect me. I have also seen that more professional news channels on TV try to be more serious and focus on global events, but local news is local. Sometimes there might be nothing really going on locally, so little filler stories are fine, the real issue is when news channels focus more on money and supporting their own views rather than reporting news.