Thursday, May 4, 2017

TV News and Ads

Most days I have the TV with the local news channel on. I've stopped listening to news because it bores me but I've noticed more as I've watched the news, that there seems to be less actual news. There has been more ads that take place between each segment, which usually lasts around 1-2 short stories before cutting to sponsor ads. KCRA, FOX40, ABC10, some of the main channels for Sacramento, are excellent examples of this. I've also seen more that stories that seem more depressing and serious, are dealt with quickly. Happy local stories is what is shown more often, with better coverage as well. I've concluded that these news channels have done these acts because they want a higher number of long time viewers, and of course greater profit. The ads that are shown after about four minutes of news (which sometimes I wonder if can be called news at all) rake in revenue money for the channels. The shots of happy people living their perfect lives are shown to keep viewers interested and make the program enjoyable. Humans tend to not like sad, dark, and depressing news. No one would be glad to know one day that the neighborhood next to them had a killing or that people on the other side of the world are dying because of some outbreak of disease. The more we isolate ourselves from the world outside ours, the more content we are. These news channels know this, and take advantage of some people's ignorance. After all would you rather hear a story about lawnmower racing in the downtown area or hear about the guy who killed his family last week in the street across form yours? Of course not all channels do this, some do try to find a happy medium of good and bad stories, covered based on their importance or at the very least, equally. Not to say that happy stories are bad in any sense, but if there is a story on how Trump eats KFC with a knife and fork above say, something on an outbreak of HIV, I would like to know the HIV story because that actually might affect me. I have also seen that more professional news channels on TV try to be more serious and focus on global events, but local news is local. Sometimes there might be nothing really going on locally, so little filler stories are fine, the real issue is when news channels focus more on money and supporting their own views rather than reporting news.



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