I really hate this show, its as bad as MTV is. Access Hollywood is meant for easy consumption, you don't have to think to watch it. (Although if I watch it for longer than a 15 minutes I'll begin to get suicidal.) To summarize what it is, the show makes you care about celebrity problems. Such as what color of car should this person get and did she really gain 10 pounds in two weeks? Access Hollywood reinforces stereotypes on the "perfect" person and makes it so that whenever celebrities do something remotely human, they're bashed. The main target audience for the show are people who like to gossip and talk about meaningless things to pass time. Access Hollywood knows that its viewers are normal people who are also very easy to market to in terms of beauty products, clothes, trendy items, etc. A single episode is pretty much a long advertisement for products, other shows, and magazines. With advertising techniques such as plain folks and autonomy, its not hard to see why people love it. Miss Representation, a recent documentary that we watched in class, mentioned Access Hollywood and described it as a constant stream of perfect images for young girls. Even the "news anchors" for the show dress as "perfect" as possible to enforce the idea onto its viewers that they need to look a certain way to be recognized and powerful which is further supported by the men on the show, which act similarly to the women who discourage certain traits of other women.
No comments:
Post a Comment