There's a new ad for Papa Murphy's Pizza, which features a play on Murphey's Law, which states that anything that can go wrong, has a chance of happening. The ad opens to two children wreaking havoc onto their home, which then their mother will have to clean up. A female voiceover then states that "when life gives you ingredients for chaos, chaos will happen", which compared to their Papa Murphy's Law, a clever play n of words. They then introduce their version of the law, which advertises fresh ingredient pizza, that can solve chaos and satisfy hunger. This establishes a humorous and clever tone for the ad, if the consumer got the reference, then they would be interested in the brand and perhaps form a funny man persona for Papa Murphy's. There is also dramatic music in the background as the two children wreck the house, however when "Papa Murphy's Law" comes along, the music is stopped, giving a sense of order and peace when the pizza is shown. This is done two times to emphasize the point of chaos contrasting against delicious pizza which is described with good connotative words such as "fresh" and "not from a bag". Last, the ad cuts to a new promotion for a all meat pizza, bribing the consumer with messages such as "now with even MORE meat", "only 9 dollars", and "signature pizza (which comes off as original and classic)". The audience the ad tries to reach, not only by being put on YouTube, the radio, TV, etc. (I've seen this ad around many times) but also featuring young children, are mostly parents. The idea that buying their pizza will make your kids enjoy their food, but also stop breaking things, and saving you money as its only 9 dollars, would be appealing to a parent who doesn't have a lot of time on their hands to feed their kids.
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