https://www.youtube.com/watch?v=P3ftZ0e4VYU
Nearly all the big fast food chains have wacky commercials that grab your attention. Whether it be over the top reactions to the food, catchy music, toys, rewards, special deals that come with the food, or just something notable, fast food ads want your attention and want you to be hungry for their product. I viewed on YouTube, a Wendy's ad for a new deal that they're offering, a great example of fast food advertising. The ad in about 15 seconds empathized points such as
"That's a deal so good it should not exist." "Limited time only, its still here." The ad makes it so that when you watch it, you want to buy it before its gone, instant gratification is also present in almost all fast food ads as well. Its easy and cheap do it now, in this case it was four types of burgers for four dollars. The ad towards the end uses a bit of humor by saying the deal was so good it shouldn't be possible, "just like how owls turn their heads all the way around." This makes a humorous connection with the consumer so that whenever they think of Wendy's, they see a good and funny character persona for it. The last thing I noticed was that the food was obviously digitally enhanced to look better and that there was upbeat happy music in the background, suggesting that the product will make your life that much better. Most fast food ads follow this pattern today of advertising amazing looking food, happy music, sometimes humor, and almost always the limited time offer deal is placed.
What you said is very true. Most advertisements I see for sales focus on the "temporary" aspect of them, trying to force people to buy their product as soon as possible with an appeal to instant gratification.
ReplyDeleteI totally agree with this. I saw a Wendy's four items for four bucks ad at night and it really made me want to go get some. I knew I wasn't hungry, but the ad convinced me I was.
ReplyDelete